Copywriting Example:
Kara Pearson Photography
SERVICES PROVIDED
Full website copywriting
One of the first things that Kara said to us was that she was on the expensive side. And we instantly respected her for it. She wasn’t saying it in a braggy way or a “Look at me!” way. She just wanted to communicate that in her copy so people weren’t surprised by it.
She also wanted to communicate that it would be worth it to spend the money with her.
And booyyyyy is it!
OUR FOCUS PHRASE FOR THIS PROJECT WAS
outsource
WHY WE CHOSE THAT PHRASE …
Kara’s clients are not afraid to spend money on what’s important to them.
And that is NOT the case for a lot of photographers.
But we were able to get so specific about what her ideal clients are after because she has been in business for so long and knows her market so well.
And her clients?
They want ease.
They want stress-free.
They want to know that booking a session absolutely will not add to their mental load.
Her clients are typically working moms, so everything we wrote needed to fall
under the umbrella of outsourcing and making their lives easier.
From hair to outfit to makeup to location to printing the photos … Kara takes care of everything.
So that needed to come across in every paragraph!
⎯⎯⎯⎯⎯⎯
Ever wish you could just outsource your family photos entirely?
Honestly? You kinda can.
We all want the finished product: the photos printed, framed, and hanging beautifully on the wall.
But the process of getting there can feel daunting.
Lemme help. What if I told you that I’ll help you pick the location, bring outfits to your home, send a professional hair and makeup artist to you, do the entire photo shoot in less than an hour, edit your images within two weeks, help you choose your favs, design an album or gallery wall with you, and send a professional installer to your home to hang everything?
Sound too good to be true? (It’s not.)
WHAT WE LOVED ABOUT THIS PROJECT
Kara’s humor was so evident from the very first conversation we had with her. She is proof that you can have a personality and still work in the luxury space. People with money still like to laugh! And Kara’s brand needed to appeal to funny people who didn’t mind spending some pennies on her gorgeous work.
We loved marrying those two seemingly opposing ideas and Kara trusted us every step of the way. As far as clients go, she gets an A+ from us and we’re sad we did such a good job because she probably won’t need us again. At least not anytime soon!
WHAT KARA LOVED ABOUT WORKING WITH US
⭐️⭐️⭐️⭐️⭐️
“I joked that this testimonial took so long to get to because I kept getting hired and didn’t have time to sit down to write it. I knew I wanted to hire Green Chair Stories to write the copy on my website after looking at several (okay, waaaaay more than several) websites they wrote and I would LOL, smile or wish they were my site. They wrote with a perfect balance of sarcasm, wit and heart, plus each website truly sounded different.
From the first interaction via email to the final wrap-up, the team was so professional and organized. I always knew where we were at in the project, which is important for a Type A like me. I was so impressed that I actually borrowed some things to use in my own client process.
People totally connect with my website, and bring it up to me on our inquiry calls. That is EXACTLY what I wanted. I wanted clients (especially moms) to know that I know how they feel, what they are going through, how I can help make this process easier (and more fun!) for them. When I got the copy for the first time, I was floored. It was so close to perfect, I couldn’t believe it. Also, it was like I wrote it, but better. They took the thoughts out of my brain and articulated them so well into copy.
I also appreciated their blunt honesty when I said I was going to stick all her beautiful copy into a template that I would design myself. Thank goodness I listened. Investing in a new custom site and copy wasn’t cheap, but it was THE BEST investment I could have made at that time in my career. I had been in business for almost 15 years, and finally decided to have an online presence to match the level of photography I was providing.
I’ve since recommended Green Chair Stories countless times. Thank you!”
Also? It takes a village.
This stunning site came to life because of Brandlink Media‘s branding and design work!
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