Gracie Wilson Photography
When Gracie first emailed us, she was frustrated. She felt like she was able to make her personality come alive in all of her client communication. Except for her website. She knew once people slid into her inbox, she could be herself. But she wanted more of those people. And she wanted them to have a crystal clear picture of who she was right when they landed on her site. We love taking frustration and turning it into elation. So that’s exactly what we did!
OUR FOCUS PHRASE FOR THIS PROJECT WAS
let your hair down
WHY WE CHOSE THAT PHRASE …
Gracie is capital F—FUN. And so are her clients. Whether she’s photographing a wedding or a branding session, she makes sure her clients feel comfortable and that they have a good time. “Let your hair down” implies that she can help them achieve both. We wanted to the whole site to make her clients feel reassured that she is the only photographer for them. That her personality is a perfect match with their energy. We wanted to make sure her copy brought her the exact kind of people she wants to work with and repels the rest.
— — —
“To have and to hype.
Shake out the nerves. Let your hair down. We’re here to celebrate.”
WHAT WE LOVED ABOUT THIS PROJECT
Gracie’s brand voice is a direct reflection of her. She is just as fun as she comes across on the site. We adored her energy throughout this project and her enthusiasm for what she does. We had so much fun bringing every ounce of her personality into this copy.
WHAT GRACIE LOVED ABOUT WORKING WITH US
“OMG I AM LITERALLY OBSESSED WITH EVERYTHING!!! Seriously, thank you so much for this!”
Also? It takes a village. This project came to life with the help of a custom web design by Kat Cosma from Good Witch.