You want to know how to book more families as photographer?

First, though, let’s talk about the quality of our bookings. 

Because let’s be honest – “We just need you to snap a few for the Christmas card photo” is just not it.

Getting booked by someone who is drawn to you mostly because of price, or who doesn’t quite understand your style, or who comes with a shot list in hand that micromanages the flow of your session… Well, it feels almost as bad as not getting booked at all.

How you spend your days is how you spend your life.

And sometimes, the difference between a business that feels great and a business that drains you isn’t actually monetary – it’s about the clients you’re working with.

So how do we get high-quality bookings as a photographer? 

First, you make sure the work you’re displaying reflects your dream sessions.
Then you write words directly to the people you’d love to work with again and again.

Let’s talk about your photos first.

The photos you share with the world do the work of drawing people in. They’re getting people off your social media and onto your website.

You need to make sure the images on your site are the ones that your potential clients are after. 

Are you hoping to attract families that want untraditional, slice-of-life, full-spectrum-of-emotion-imagery? 

The images on your website should reflect that. It’s the quickest to tell them LOUDLY that yes, they are in the right place.

You do that by listening to them. Listen to what’s important to the clients you’ve loved working with and choose photos that showcase that specific thing.

Now, on to the words on your website.

Look, it’s not that your photos aren’t gorgeous, because they are. 

It’s just that they’re not enough to sell someone on you.

Your words, though? Those have the power to take people from interested to convinced. From intrigued to asking for your available dates. From possibly hiring you to low-key obsessed with booking YOU and only you.

By the time they get to your website, they are sold on how good you are. They want what you do. 

But they are looking to be sold on you, the person, and the experience you provide. Your photos don’t tell them that. Your words do.

We can help you with that.