When Lukas reached out to us, his site was already working. He was booking clients all over the world, had grown his Instagram following to more than 50,000 people, and led one of the largest and most-engaged Facebook groups for photographers. Why hire a copywriter when things were going so well?
Because he knew his site didn’t represent him. There was a disconnect between his incredibly emotional images and the lackluster words on his site. He wanted couples to come to his site and feel an instant, personal connection with him.
OUR FOCUS WORD FOR THIS PROJECT WAS
WHY WE CHOSE THAT WORD …
Lukas travels all over the world for his couples. He shoots in some of the most beautiful locations we have ever seen. Some of his images are museum-worthy. He translates the love in front of his camera into art.
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“It’s worth framing your love as art so you can look back at the beauty, the place, your people … and feel yourself carried away, back to the presence in each moment.”
WHAT WE LOVED ABOUT THIS PROJECT
Lukas is out-of-this-world talented. And humble. And kind. His attitude toward his work is that of a true artist and we had so much fun hearing him talk about why photography is so important to him. Levi got to write this site and bring all of Lukas to it: The introvert. The artist. The husband and father. What Lukas gives his clients is a gift. We got to write copy that convinces them of that from the moment they land on his site.
WHAT LUKAS LOVED ABOUT WORKING WITH US
“I just wanted to start by saying that if you doubt whether you need a copywriter or not, YOU NEED ONE! You need to go all in because you will never be able to write how Rachel and her team do. I could personally not be more thankful for the experience, the connection, and the result. The level of detail that Rachel and her team are trying to get to know you is beyond what I expected, and I learned a lot about myself during the process as well. My new website copy feels like me looks like me, and IS me in every word and phrase. THANK YOU!”
Also? It takes a village. This project came to life with the help of a custom web design by flothemes.