Newborn Photography Website Inspiration: Lacee Smith Photography
Services Provided
Full Website Copywriting
OUR FOCUS WORD FOR THIS PROJECT WAS
brimming
WHY WE CHOSE THAT WORD…
Everything about Lacee’s brand is generous and full.
She avoids minis, she doesn’t cap her sessions with a certain duration,
and she limits the amount of sessions she takes so that she can be fully present –
both with her clients, and with her own babies at home.
Lacee wanted copy that reflected her brand and invited her prospective clients
into enjoying that full presence and connection with their own families.
She also wanted her copy to showcase the value of turning photos into heirloom art.
TURNING MEMORIES INTO ART
You’re a make-space-for-the-memories kind of mom. The sort that leans into those tiny moments and knows — just knows — that even in all the chaos that is life with littles …
… you don’t wanna miss a thing.
Your photos help you remember it all.
What we loved about this process
Lacee is one of those people that fully leads with heart.
As a former PICU nurse, she knows the value of a moment,
and she was so clear from the beginning about wanting to
communicate that throughout her website.
What we loved even more was that Lacee came to us a
year later to share the results of the work we did together.
From Jenny, Lacee’s writer
Lacee was so honest and warm — she really CARES about her clients
and that shows in the way she will be open with them about
not just the wonder of parenthood, but the hard parts too.
I also loved being able to help her really articulate the printed
art side of her business and show its value —
helping families print their art is one more way of taking care of them, I think!
LACEE’s website, one year later
“I had a recently did a newborn session with a client that found me on Google
and booked through my website (yay!) She initially gave me a wall art budget of $200-500.
I do not offer wall art within that range, so I fully anticipated her to not purchase any artwork.
Still, I sent over mockups at her request. She spent a little over 2k on a huge wall art piece!
Mom cried during the reveal, hugged me, and couldn’t stop thanking me for making
her family feel so special, cared about, and all of the authentic love captured.
I have not only been receiving more warm leads since
hiring Green Chair Stories for my website copy,
but I have also had the BEST clients booking!
I truly believe the copy is helping convert those clients.
So thank you times a million!”
One takeaway to make your website better, reader
Identify what you want, and go after it.
Before booking with us, Lacee was attracting mostly digital-only clients.
She wanted to take her services a step further focus on offering wall art,
so we spent a bulk of our time helping her articulate that process.
Now, Lacee is attracting clients who are happy to spend the money on her artwork.
You’ll never attract the work you want if you don’t focus your effort on creating it.