Stop Looking at Photographer’s Websites
If you’re currently writing your website and looking for inspiration within the photography industry, you’re starting everything off on the wrong foot. Because let’s be honest—you already know what everyone else is doing. You’re not going to find anything on a photographer’s website that will spark a ton of original thought for you. So where do you look?
Literally everywhere else.
I always ask my clients what their favorite non-photography sites are. Because generally what you are drawn to outside of work is at the very least a small reflection of your taste, humor, and tone of voice.
So what sites do you visit? What do you like about them? Take notes! Is it the way they look? What they say? The user-friendliness?
A client once gave me this site and it was inspiration for daysssss when I wrote hers. There are entire sites dedicated to providing inspiration. Like this one. And it’s not just websites. You’re literally looking at copy all day long, whether you choose to notice or not. It’s in every advertisement you see. What makes you giggle or think? Take a photo of it and try to incorporate that into a headline on your site.
My point in talking about this is that if every photographer is doing it, you shouldn’t. You want to stand out from the crowd, not blend in. And if you’re just regurgitating the same ideas as everyone else, then no one is gonna notice.
This is just one thing I talked about on this episode of the Photospark podcast with Julie and Kate. We cover ideal clients, how to write to attract them, and how self-awareness is your most powerful copywriting weapon. More details below!
All The Details
To listen to this episode on your computer, go here.
What else you’ll learn:
– Why it took me a minute to accept my role as a copywriter and why I love it so much now.
– Who your ideal client is and how you probably already know them.
– A trick for how to write to just one person (to attract many!).
– How you can buy my copywriting guide and a lil discount for you!
Thank you Julie and Kate! I love the vibe of your show and how approachable you make all your topics feel. Thank you for inviting me and for the gift you are to everyone who listens!