The Business of Photography Podcast Episode … The Importance of Copywriting for Photographers

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Experience > Photos

When one of your clients refers you to a friend, I would bet BIG MONEY that what they say about you actually has very little to do with your photos.

Record scratch.

Lemme explain …

… your photos matter. And being good at making them matters. If it didn’t, you would never get booked. But what actually sells you? It’s the experience of working with you. Your clients refer you because you showed them a good time.

Delivering photos, similar to the ones you display online, is literally what people are paying you for. It’s written into your contract and it’s the bare minimum that people expect from you. But those other things that you do—sending booking gifts, doing same-day sneak peeks, providing timelines, etc.—are what will get you referred.

Maya Angelou said:

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

However you made your clients feel? That’s what they’ll tell their friends about.

And that’s exactly what you should be writing about on your website.

Potential clients don’t want to read lines of text where you describe your photography style with creative adjectives. They want to read about your process, the problem you will solve for them, why you’re different than all the other photographers out there. They want to read about the experience of working with you.

In this episode of The Business of Photography, we talk about ways to uncover what that experience is like. I talk about how I help my clients see their uniqueness and how you can see yours.

All The Details

To listen to this episode on your computer, go here.

You can also find it on the Apple Podcast App, on Stitcher, and PlayerFM.

What else you’ll learn:
– Why copy isn’t just another detail in your photography biz that you can let slide. It should be a main focal point of your marketing efforts!
– Tell your website visitors where you want them to go with clear calls to action.
– When to DIY, when to invest in a little help, and when to invest in professional help.

Thank you Bryan and Sprout Studio for having me! I loved chatting with you. Thank you for offering so much free education to our industry and being such a valuable voice in it!

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