Every Day Is A Winding Road
This was a special podcast for me to record. I have two communities that I live in online: the photographer community and the copywriting community. I show up a lot in the spaces where photographers hang out because 1. that’s where my clients are and 2. I’m still a photographer. The copywriter community is fun though: it’s me hanging out with peers, just trying to grow and learn as a a business owner.
So after almost two years of showing up on photography podcasts, I got to veer into the copywriter lane and talk about how my business actually runs. I got to speak about the wiiiiinding road that got me here, the lessons I learned along the way, how to pivot as my life changed (hello, having children!), and a little bit about this pandemic we’re all working through.
The Copywriter Club is hosted by Rob + Kira, who are not only just some of the loveliest people on the planet, but have also been my mentors for the past year. I found their podcast at the end of 2018 and just went in hard. I binged like 50 episodes within a month. After being immersed in photographer-land for so many years, it was amazing to learn about copywriting. It fascinated me to hear about how people ran their businesses, what their writing philosophies were, and who their clients were.
I decided to go their live event in NYC in 2019. It was the first time I was leaving my baby overnight. I spent the whole conference sprinting back and forth between the meeting room and my hotel room to pump. It was an exhausting weekend but I was elated to be there. I met other copywriters for the first time in my life—other young women, young moms, just like me but smarter. They were further in their businesses and doing impressive things and I wanted to know all about it. So we became friends.
I’m telling you about this because that’s the weekend I think I fully embraced my role as copywriter. I decided to take a huge leap and invest in The Think Tank, Kira + Rob’s year-long mastermind with other copywriters. It was a big chunk of change for my baby business, but I so desperately wanted help and community. I wanted someone to take a look at what I was doing and help steer my ship in the right direction. That’s exactly what the community did! It showed me what was possible and gave me the support and confidence to get there. (You’ll hear more about how this year went if you listen to the episode.)
Nothing Wrong With Getting A Little Cheesy
Recording this was oddly sentimental for me because it forced me to look at the actual timeline of how I got here. It made me look at the micro-decisions I made that pushed me to be both a photographer and writer. It made me realize that I was always moving this direction, even when it wasn’t even remotely my intent.
Writing has been a part of my life … always? I mean, English was always my favorite subject in school. Then I studied photojournalism in college. Then I accepted an internship doing both writing and photography in Uganda right before graduating. And then … the rest is on the podcast, so go listen.
But, and I’m about to say something cheesy, writing isn’t about the actual writing. It’s about the people. I write because it has always been an excuse to talk to people and to hear their stories. I love asking questions because I’m very nosy. And also I love watching people discover how they feel about something. Sometimes people don’t know how they feel about something because no one ever asked them the right question. I love when I get to do that.
Yes, writing has become a big part of how I make money in the world. But recording this episode reminded me of why I love it, how many people I’ve been able to help, and why I don’t want to stop doing it.
So while it was kind-of an accident that I ended up writing websites for photographers, it was also something that feels very destined, very written in the cards. And even if it wasn’t my goal when I started Green Chair Stories in 2014, I have no intention of stopping anytime soon.
All The Details
To listen to this episode on your computer, go here.
What else you’ll learn:
– How I shifted from nonprofit writer to family photographer to copywriter for photographers.
– Who works for Green Chair Stories and how much it costs to hire them.
– Why I don’t believe in professional competition (and why my “competitors” are all my friends).
– What I learned from launching my copywriting guide. Hint: I made it allllll up and you can too.
Thank you Rob + Kira! You two have been instrumental in my journey as a copywriter and in the growth of Green Chair Stories. I absolutely would not be where I am now without your podcast and the unbelievable community of people built around it. You two are THE EXAMPLE of finding a missing link in the world and becoming that link. I respect the hellllll out of you and will never not be involved in what you do. Thank you, thank you, thank you.