I’ve been copywriting for photographers for a little while now. OK, 4 years. I’ve looked at hundreds of websites. Maybe thousands. And more often than not, they blur together. They all start to sound the same. Sure, the photos look different and I know for a fact that the photographer really has their own special (and wonderful!) personality, but I would never know it from reading their site.
I’m convinced that photographers sound the same because they are afraid to sound different. They see what has worked for other people, so they just become another version of that person. It’s like the standard was set by the OG successful photographers and now everyone is just falling in line behind them.
But don’t fall in line! Blaze your own trail. Make your own lane. Be your own person.
Because what you put out is exactly what you’ll get in return. And if you’re putting out something that alllllll the other photographers are saying, then the pool of competition becomes very, very large and you become very, very small.
Let me put it this way … Your website is the bar and your words are the vibes you’re throwing. So make sure you’re putting out the right ones.
So how do you figure out which words are the right ones for your site?
You practice writing.
You heard me.
You do the thing that has scared you this whole time.
If you start today, you’re one day closer to eventually. Just start.
Can’t wait to pick up what you’re putting down, ;).
P.S. Here’s an easy way to implement this immediately and make your copy better TODAY …
… Every morning for a week or two or seven, you sit down and practice. You just get some words down on paper. You can write about the color of the room or pimple on your face or the fears in your heart or the tears in your eyes. Just start observing what’s happening in your mind and soul and put those words out there. Eventually, you’ll start to sound like yourself. Eventually, you’ll write something you don’t hate.
To The Point is a video series posted to my Instagram account where I give you a quick tip to make your copy better in less than 60 seconds. If you would rather watch the video, be my guest: