We hear you!! You want your Instagram feed to convert more clients? You’ve got a killer feed, right? Your photos are strong, you’re showing up regularly. You’re doing everything right. But is that enough to actually get clients to book you? (We’re just asking to be cute. Honestly? It’s not.)

According to Honeybook’s Know Your Client Flow report, the key part of the booking process is all about those initial stages, like when potential clients are stalking your socials and checking out your website. They’re not just looking for pretty pictures; they want to find out more about you. 

And yes, your photos are stunning — that’s what caught their eye in the first place. But there are questions your clients have that your pictures just can’t answer.

Questions like – 

• • Are you enjoyable to work with?

• • Will you be kind?

• • Can they trust you?

Essentially, are you someone they can get behind and trust with this moment?

If you answer that question in your content and your website copy, you’re that much more likely to convert them into clients. 

Let’s dive into some ways to make your feed not just eye candy, but a serious client magnet:

1. 1. Share Testimonials: Highlight feedback from past clients to showcase your personality and reliability. Nothing speaks louder than a satisfied client’s words.

1. 1. Create a FAQ Section: Gather your existing clients’ common questions and offer clear, concise answers on your website.

1. 1. Show Your Process: Give them a peek behind the curtain. Outline what it’s like to work with you, from initial contact to delivery. Transparency builds trust, so use it often and use it wisely.

1. 1. Engage on Social Media: Don’t just post; interact! Respond to comments, ask questions, get on stories off the cuff— anything to show that you’re a human they’d want to know.

1. 1. Offer a Quick Intro Video: A short video can add a personal touch, letting potential clients see and hear from you directly. Help them imagine what it would be like to talk to you.

By focusing on building trust and connection, you’ll turn those casual scrollers into eager clients. 

One more thing before you go: It’s not enough for your feed to do this. They’re just going to run to your website to make sure it all lines up.

Your website needs to tell your client what sets you apart, and convince them to trust you above the 500 other photographers in your area. Lucky for you, we know just how to do that.

Click the link below to find out more about how we can help you create a website that converts.