You need emails that practically write themselves. Emails for every situation …

From why you won’t give out raws to how to get your money when it’s overdue to how to say “no” to a client.

Email templates don’t hand you a personality that you don’t have, but they give you a foundation to build from so you can inject the magic of you and your experience into every interaction you have with your clients.

When clients are happy, they tell their friends. So the emails you send today impact your bookings next year.

What’s included:

• A CUSTOMIZABLE INQUIRY
  (Three versions) … Arguably the most important email you send
• DON’T GIVE UP THE GHOST
  An email to respond to people who ghosted you. It’s way better than the simple magic email, in my not-so-humble opinion
• ASKING FOR A SECOND DATE
  An email to follow-up on a phone consult that went well
• NO, I DON’T DO DISCOUNTS
  An email to kindly tell people no and offer some different options
• I’M SO SAD I’M BOOKED!
  An email to convince them to change their date and/or to offer referrals
• LET’S SEE IF WE CAN WORK IT OUT
  An email to pitch your associate photographer
• IT’S AN EMAIL PARTY
  An email to lay out exactly when they can expect to hear from you
• LEMME ASK YOU SOMETHING
  An email to deliver your questionnaire to get to know them
• WHERE IS MY MONEY?
  (Four versions) … An email to ask them to kindly pay their invoice
• CHECKING IN
  An email to check in the week of the session
• PHOTOS OF YOU LIVIN’, LAUGHIN’, AND LOVIN’
  An email to deliver sneak peeks
• PRICE SHOPPING 101
  An email to respond to price shoppers and reel them in
• WAS IT SOMETHING I SAID?
  An email to ask the awkward question of why they chose someone else
• I’M SORRY
  An email for when you mess up (You? NEVER!)
• THE GOODS ENCLOSED
  An email to deliver the final gallery
• PLEASE LEAVE ME A REVIEW
  The perfect email to get people to leave you a KILLER testimonial
• OOO AUTOMATIC EMAIL
  (Two versions) … An email that makes people actually excited you’re on vacation
• CAN I HAVE MY DEPOSIT BACK?
  (Two versions) … An email to respond to someone who wants their money back, for any number of reasons
• SESSION PREP EMAIL
• COMMON QUESTIONS TO INCLUDE IN YOUR FAQ
• SENIOR QUESTIONNAIRE