Copywriting Example:
Cattura Weddings
SERVICES PROVIDED
Full website copywriting
Christine reached out to us for 2 reasons. In her words:
While I can get across the general message, I need help with adding personality and connection to the page
to allow more of “me” to come across.
Also, I am hypercritical of myself and find that outsourcing keeps me more efficient.
We love a self-aware woman. She knew that her old site didn’t reflect her talent or her expertise. She wanted to show her potential couples that she knew what we was doing and that she cared about who they really were.
OUR FOCUS WORD FOR THIS PROJECT WAS
capture
WHY WE CHOSE THAT WORD …
Cattura means “capture” in Italian. We loved the double entendre of the word: she is capturing moments of people who captured each other’s hearts. We wanted her site to be emotional, poetic, and to appeal to people who were very devoted to one another. People who are captured by love.
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“This is the good life.
The stay-up-til-dawn-dancing …
tell-this-story-to-your-grandkids sort of life.
Your wedding will be brimming with all the good vibes, big emotions, and inspired details.
And your photography should capture it all.”
WHAT WE LOVED ABOUT THIS PROJECT
Our writer Jenny got to work with Christine on this project and we loved how much she trusted us. She was so open with us about how much she loved her job and how much she cares about her clients. It made it both easy and fun to write for someone with such passion.
WHAT CHRISTINE LOVED ABOUT WORKING WITH US
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“This has been a great experience. I love what Jenny came up with and am really excited about seeing this all come to life. She took my thoughts and made them look REALLY good in writing. A million thanks!!”
Also? It takes a village. This project came to life with stunning web design by Kat Cosma.
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